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How to Improve Patient Retention

Are you having difficulty retaining patients?

 

As a healthcare professional with a private practice, it might be depressing to observe patients going to your competitors. Attracting new patients is far more expensive than retaining existing ones; therefore, you should concentrate on patient retention to be able to attract and retain your patients and expand your medical practice.

 

Simplify appointment scheduling.

Appointments with patients can be scheduled electronically through a website or a mobile application. With the assistance of the online scheduling system, patients can arrange appointments whenever it is most convenient for them. It is possible to reduce the number of missed appointments even more by having appointment confirmations and reminders delivered automatically through email or text messages. If you are having difficulties with choosing the right software or implementing any other software, this book is a great resource for you to read, The Project Manager’s Guide to Health Information Technology Implementation (HIMSS Book Series) 3rd Edition, Kindle Edition by Susan M. Houston, Amazon paid link.

 

Improve Communication
If they feel their concerns are being taken seriously, patients are more likely to be content with the care they receive. Patients may have a negative impression of the treatment they received if there was insufficient communication between themselves, you, and the clinic’s care staff. Verify that all members of your team are speaking effectively and responding to customers’ problems with compassion.

 

Have a professional website
In recent years, there has been a dramatic increase in the number of people turning to the internet for answers about their health. Having a strong internet presence is crucial for modern medical practices. Make a website that looks good and has useful health information for your clients. To keep patients coming back and bringing in new ones, your website should be prioritized.

 

Remain in Contact between visits.
Providing services beyond just office visits might help practices form stronger bonds with their patients. Though it is feasible to inform patients about their diagnoses, condition, and treatment options during appointments, Patient education and empowerment can be fostered through the distribution of personalized health information via SMS or newsletters. By doing, you are setting yourself apart from the competition.

 

Reduce Your Waiting Room Time
When patients have to wait too long, it can hurt your efforts to keep them as regulars. Customers are more likely to be satisfied and write a review when they do not have to wait as long for service. Automation of appointment scheduling and reminders is a great way to boost productivity in any business.

 

Improve Customer Service
Maintain a team that is well-trained, proficient, and experienced in addressing patients’ problems and complaints. If your front office routinely handles patient concerns involving insurance verifications, claim rejections, and claim denials, give them a list of several paths or scripts they can take to soothe an exceptionally upset customer. This is particularly crucial if your front office routinely handles patient claims denial difficulties.

 

Sending Out Cards on Special Occasions
Sending cards to your patients on significant occasions such as birthdays, anniversaries, Thanksgiving Day, Independence Day, and other holidays can help to increase patient retention. It promotes stronger ties and keeps your brand at the forefront of patients’ minds.

 

Patient Satisfaction Survey.

Fortunately, you can find out what areas need improvement and where there are gaps in patient care by conducting a patient satisfaction survey. By so doing, you will be able to know where you have to improve on patient care and adjust accordingly.

 

No matter the size of your practice, these retention strategies will go a long way to improve patient retention, increase satisfaction and boost the financial health of your practice. Are you having difficulties implementing these strategies, contact us for a free consultation and let’s manage your practice?

 
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